diff --git a/web-admin/src/features/navigation/nav-utils.ts b/web-admin/src/features/navigation/nav-utils.ts
index 9fc0045a8e95..e9fac5dd036e 100644
--- a/web-admin/src/features/navigation/nav-utils.ts
+++ b/web-admin/src/features/navigation/nav-utils.ts
@@ -178,3 +178,29 @@ export function getScreenNameFromPage(page: Page): MetricsEventScreenName {
   }
   return MetricsEventScreenName.Unknown;
 }
+
+/**
+ * Identifies the resource a page is showing, for telemetry.
+ * Returns empty strings on pages that aren't showing a named resource, in which case consumers fall
+ * back to parsing the resource out of the page URL.
+ *
+ * The type values are also produced by that URL fallback, which lives in the `rill_ui_telemetry_model`
+ * model of the rill-cloud-metrics project. Keep the two vocabularies in step: they land in the same
+ * column, so a value only used by one of them reads as two different resource types over time.
+ */
+export function getResourceFromPage(page: Page): {
+  type: string;
+  name: string;
+} {
+  switch (true) {
+    case isMetricsExplorerPage(page):
+      return { type: "explore", name: page.params.dashboard ?? "" };
+    case isCanvasDashboardPage(page):
+      return { type: "canvas", name: page.params.dashboard ?? "" };
+    case isReportPage(page):
+      return { type: "report", name: page.params.report ?? "" };
+    case isAlertPage(page):
+      return { type: "alert", name: page.params.alert ?? "" };
+  }
+  return { type: "", name: "" };
+}
diff --git a/web-admin/src/routes/[organization]/[project]/+layout.svelte b/web-admin/src/routes/[organization]/[project]/+layout.svelte
index 6166d3af3296..a14f23eb9b65 100644
--- a/web-admin/src/routes/[organization]/[project]/+layout.svelte
+++ b/web-admin/src/routes/[organization]/[project]/+layout.svelte
@@ -29,6 +29,8 @@
     getAdminServiceListDeploymentsQueryKey,
   } from "@rilldata/web-admin/client";
   import {
+    getResourceFromPage,
+    getScreenNameFromPage,
     isEditPage,
     isProjectInvitePage,
     isProjectPage,
@@ -51,7 +53,10 @@
   import { viewAsUserStore } from "@rilldata/web-admin/features/view-as-user/viewAsUserStore";
   import ErrorPage from "@rilldata/web-common/components/ErrorPage.svelte";
   import { themeControl } from "@rilldata/web-common/features/themes/theme-control";
-  import { metricsService } from "@rilldata/web-common/metrics/initMetrics";
+  import {
+    behaviourEvent,
+    metricsService,
+  } from "@rilldata/web-common/metrics/initMetrics";
   import RuntimeProvider from "@rilldata/web-common/runtime-client/v2/RuntimeProvider.svelte";
   import type { HTTPError } from "@rilldata/web-common/lib/errors";
   import { queryClient } from "@rilldata/web-common/lib/svelte-query/globalQueryClient.ts";
@@ -246,6 +251,29 @@
       });
     }
   });
+
+  // Fire a page view for every dashboard, canvas and project page the user opens.
+  // This runs off `page` rather than `afterNavigate` because the first page view has to wait for the
+  // current user query above to resolve, which happens after the initial navigation has completed.
+  //
+  // Views are deduped on the path plus the explore view mode. The view mode is a query param rather
+  // than a path segment, so keying on the path alone would never record a user switching to pivot or
+  // time dimension detail. The rest of the query string is deliberately excluded: filters, time range
+  // and sort change on nearly every interaction, and keying on them would emit an event per click.
+  let lastTrackedView: string | undefined;
+  $effect(() => {
+    const trackedView = `${page.url.pathname}?view=${page.url.searchParams.get("view") ?? ""}`;
+    // Events are dropped until loadCloudFields has run, so wait on the same inputs it needs.
+    if (!project || !$user.data?.user?.id || trackedView === lastTrackedView)
+      return;
+    lastTrackedView = trackedView;
+    const resource = getResourceFromPage(page);
+    void behaviourEvent?.firePageViewEvent(
+      getScreenNameFromPage(page),
+      resource.type,
+      resource.name,
+    );
+  });
 </script>
 
 {#if error}
diff --git a/web-common/src/metrics/BehaviourEventHandler.ts b/web-common/src/metrics/BehaviourEventHandler.ts
index 923c2dee7f6b..f1ef36bf07c4 100644
--- a/web-common/src/metrics/BehaviourEventHandler.ts
+++ b/web-common/src/metrics/BehaviourEventHandler.ts
@@ -25,6 +25,19 @@ export class BehaviourEventHandler {
     this.commonUserMetrics = commonUserMetrics;
   }
 
+  public firePageViewEvent(
+    screen_name: MetricsEventScreenName,
+    resource_type: string,
+    resource_name: string,
+  ) {
+    return this.metricsService.dispatch("pageViewEvent", [
+      this.commonUserMetrics,
+      screen_name,
+      resource_type,
+      resource_name,
+    ]);
+  }
+
   public fireNavigationEvent(
     entity_name: string,
     medium: BehaviourEventMedium,
diff --git a/web-common/src/metrics/service/BehaviourEventFactory.ts b/web-common/src/metrics/service/BehaviourEventFactory.ts
index 9ac5dd60c521..8fbcd139f3e5 100644
--- a/web-common/src/metrics/service/BehaviourEventFactory.ts
+++ b/web-common/src/metrics/service/BehaviourEventFactory.ts
@@ -15,6 +15,26 @@ import {
 import type { SourceConnectionType, SourceFileType } from "./SourceEventTypes";
 
 export class BehaviourEventFactory extends MetricsEventFactory {
+  public pageViewEvent(
+    commonFields: CommonFields,
+    commonUserFields: CommonUserFields,
+    screen_name: MetricsEventScreenName,
+    resource_type: string,
+    resource_name: string,
+  ): BehaviourEvent {
+    const event = this.getBaseMetricsEvent(
+      "behavioral",
+      BehaviourEventAction.PageView,
+      commonFields,
+      commonUserFields,
+    ) as BehaviourEvent;
+    event.action = BehaviourEventAction.PageView;
+    event.screen_name = screen_name;
+    event.resource_type = resource_type;
+    event.resource_name = resource_name;
+    return event;
+  }
+
   public navigationEvent(
     commonFields: CommonFields,
     commonUserFields: CommonUserFields,
diff --git a/web-common/src/metrics/service/BehaviourEventTypes.ts b/web-common/src/metrics/service/BehaviourEventTypes.ts
index 62510341cf26..f269e17a8e8b 100644
--- a/web-common/src/metrics/service/BehaviourEventTypes.ts
+++ b/web-common/src/metrics/service/BehaviourEventTypes.ts
@@ -4,6 +4,10 @@ import type { MetricsEventScreenName, MetricsEventSpace } from "./MetricsTypes";
 import type { SourceEventFields } from "./SourceEventTypes";
 
 export enum BehaviourEventAction {
+  // PageView fires on every page load and navigation.
+  // Navigate is narrower: it only fires when the user clicks through to a resource from
+  // somewhere in the app, and records where they came from.
+  PageView = "page-view",
   Navigate = "navigate",
 
   DeployIntent = "deploy-intent",
@@ -68,6 +72,11 @@ export interface BehaviourEvent
   screen_name: MetricsEventScreenName;
   source_screen: MetricsEventScreenName;
   count: number;
+  // The resource the page is showing, e.g. "explore" and the name of the explore dashboard.
+  // Sent unhashed, unlike `entity_id`, because these identify a deployed cloud resource that the
+  // page URL already names in plain text.
+  resource_type: string;
+  resource_name: string;
 }
 
 export interface AddDataBehaviourEventFields {
diff --git a/web-common/src/metrics/service/MetricsEventFactory.ts b/web-common/src/metrics/service/MetricsEventFactory.ts
index 003a37646977..2feab4f4b92c 100644
--- a/web-common/src/metrics/service/MetricsEventFactory.ts
+++ b/web-common/src/metrics/service/MetricsEventFactory.ts
@@ -19,6 +19,7 @@ export class MetricsEventFactory {
       event_time: new Date().toISOString(),
       event_type: eventType,
       event_name: eventName,
+      page_url: window.location.href,
     };
   }
 }
diff --git a/web-common/src/metrics/service/MetricsTypes.ts b/web-common/src/metrics/service/MetricsTypes.ts
index 0f053d727583..9e4e0fd91ac6 100644
--- a/web-common/src/metrics/service/MetricsTypes.ts
+++ b/web-common/src/metrics/service/MetricsTypes.ts
@@ -23,6 +23,13 @@ export interface MetricsEvent extends CommonFields, CommonUserFields {
   event_time: string;
   event_type: string;
   event_name: string;
+  // The URL at the moment the event was fired.
+  // This is what attributes an event to the dashboard or canvas the user was on, since the resource
+  // name only exists in the URL.
+  // Note that the query string is a snapshot, not a history: it reflects the dashboard state at the
+  // instant of this event, so what it tells you depends on when the event fires. Page views are
+  // deduped per path and view mode, so their filters and time range are whatever the page loaded with.
+  page_url: string;
   // Legacy:
   event_datetime: number;
 }