Sharpen event popup: bigger CTA, urgency chip, fix mobile All-events link - #527
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…link Fixes the "All events" secondary link being hard-hidden on mobile (~34% of traffic never saw it), and improves first-glance clarity per early Plausible conversion data: swaps the generic "Register" label for "Save my spot" in the popup, adds a "Today/Tomorrow/In N days" urgency chip for events within a week, makes the title clickable to the same registration page (which has full event details), and gives the CTA button more visual weight.
Deploying website with
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| Latest commit: |
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| Status: | ✅ Deploy successful! |
| Preview URL: | https://af6b342b.website-aun.pages.dev |
| Branch Preview URL: | https://event-popup-cta-improvements.website-aun.pages.dev |
Adds a "Free today?" / "Free tomorrow?" / "Free this {weekday}?"
line between the event title and the CTA button, so the button reads
as answering the question. Kept it to a plain scheduling question
rather than a content-characterizing line ("curious what we're up
to?") since real event titles (roundtables, book clubs, conferences)
are already specific enough that a vague catch-up framing would be
redundant or undersell them.
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Summary
Based on the first ~1.5 days of Plausible data for the new upcoming-event popup (
Event Popup Shown: 140,Event Popup Register Click: 3,Event Popup Dismissed: 17 and falling) — dismissal wasn't the problem, low click-through was. This makes the popup easier to act on at first glance:smbreakpoint — invisible to ~34% of traffic (mobile). It now wraps onto its own line instead.primaryEventLink()used by/eventsand event cards is untouched).Did not make the popup non-dismissible — dismiss rate was already low (~12%, falling) and forcing it would risk annoying the ~85% of viewers who neither click nor dismiss, without addressing the actual bottleneck (CTA click-through).
Test plan
Event Popup Register ClickandEvent Popup Title Clicktrend vs. the pre-change baseline.